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Breakfast Week 2011

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Press release - 21/03/2011

The inaugural Irish Breakfast Cereal Association Breakfast Week takes place between March 21st and 25th. The campaign entitled 'Back to Breakfast' aims to do the following:

promote breakfast as the/ one of the most important meals of the day for consumers
highlight the benefits of breakfast consumption
identify issues/challenges around breakfast consumption
review breakfast consumption patterns in Ireland
explore links between breakfast consumption and obesity / overall health

The IBCA will be partnering with the Irish Nutrition and Dietetic Institute (INDI) during Breakfast Week 2011 to spread the importance of breakfast message.

'Back to Breakfast 2011' will be launched on March 21st at Residence on ST. Stephen's Green in Dublin City Centre. Miriam O'Callaghan of RTE will be the master of ceremonies and the event will begin at 10.15am with a light breakfast. Prof. Albert Flynn of IUNA will present new research findings around breakfast consumption during the course of the morning. Ms. Margot Brennan of the INDI will also outline the importance breakfast to a balanced diet.

Anyone interested in attending the event should contact Thomas Burke on firstname.lastname@ibec.ie or on 01-6051688.

The IBCA will also be running a promotion on the Hector Breakfast Show on 2FM during the course of Breakfast Week. Listeners will have the opportunity to win a breakfast hamper and an end of week grand prize.

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IBCA is a part of Ibec clg which is registered in Ireland.
Registration No. 8706.
Registered address: 84/86 Lower Baggot Street, Dublin 2

Phone +353 (0)1 605 1500 Fax +353 (0)1 638 1500 Email info@ibec.ie

© Irish Breakfast Cereals Assocation, 2019
IBCA is a business sector within Ibec clg
84/86 Lower Baggot Street, Dublin 2; Tel: (01) 605 1500; Fax: (01) 638 1500