IBCA - Irish Breakfast Cereals Association

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The Irish Breakfast Cereal Association recognizes sugar as an important ingredient in breakfast cereal manufacture and an important nutrient providing energy in the diet. It is important to eat a healthy varied diet so that a balance of nutrients is consumed to suit an individual’s needs. Sugar is added to some cereals during the manufacture process and often by the consumer to meet personal taste preferences. Sugar provides pleasurable sweetness and is not an unhealthy component of the diet.

Breakfast cereals contain sugar – some of which comes naturally from the grain and fruit ingredients and some of which is added for texture and taste reasons during processing. In fact when eaten as suggested with milk, even the sweetest cereal provides only 11% sugar in the bowl, which is less than two teaspoons of sugar per serving and less than that provided by other breakfast choices such as two slices of toast and jam, low fat sweetened yogurt or pancakes and syrup.

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IBCA is a part of Ibec clg which is registered in Ireland.
Registration No. 8706.
Registered address: 84/86 Lower Baggot Street, Dublin 2

Phone +353 (0)1 605 1500 Fax +353 (0)1 638 1500 Email info@ibec.ie

© Irish Breakfast Cereals Assocation, 2019
IBCA is a business sector within Ibec clg
84/86 Lower Baggot Street, Dublin 2; Tel: (01) 605 1500; Fax: (01) 638 1500