IBCA - Irish Breakfast Cereals Association

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Important Role of Breakfast Cereals

Breakfast is the most important meal of the day and breakfast cereals offer the most nutrient dense and lowest fat choice at breakfast time. Eating breakfast has been shown to be beneficial for both body and mind in several ways.Those who eat a cereal-based breakfast (including pre-sweetened cereals), have a lower BMI than those who skip breakfast or choose an alternative breakfast option1.Breakfast cereals are the most nutrient-dense, tasty, convenient and typically lowest calorie breakfast options.It has been proven in many studies that those who eat breakfast have a lower body mass index (BMI) than those who skip breakfast.

Below are some interesting facts relating to breakfast cereals. In a time when obesity levels are increasing dramatically breakfast cereals can help play a part in finding a solution to the obesity crisis.

1dela Hunty, A. Ashwell, M (2006) Are people who eat breakfast cereals regularly slimmer than those who don’t?. Nutrition Bulletin, Vol 32, No 2. June 2007

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Click above for more information on the importance of breakfast.

Micronutrient Benefits of Breakfast

Find out more about the added nutrient benefits of consuming breakfast cereals.

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IBCA is a part of Ibec clg which is registered in Ireland.
Registration No. 8706.
Registered address: 84/86 Lower Baggot Street, Dublin 2

Phone +353 (0)1 605 1500 Fax +353 (0)1 638 1500 Email info@ibec.ie

© Irish Breakfast Cereals Assocation, 2020
IBCA is a business sector within Ibec clg
84/86 Lower Baggot Street, Dublin 2; Tel: (01) 605 1500; Fax: (01) 638 1500